ABOUT
Shazmin Hussein
shazmin@shazmin.com
+1 778 835 1778
My creative path began at the age of eight, when the Surrey Art Gallery displayed my artwork. That early recognition ignited a lifelong curiosity for expressing emotion through image-making.
As I grew older, I worked as a model and actor, which gave me insight into the power of visual media, the importance of collaboration, and how storytelling connects with an audience.
From there, I launched my own salon, B.A.E Lash (Bat an Eye). For nearly a decade, I honed my eye for beauty as both an art and a business. This venture taught me how to build a brand and how consistency and attention to detail build trust and lasting relationships.
Over time, I transitioned into painting full-time, creating a diverse body of work that explored form, colour, and identity through solo and group exhibitions. Painting refined my style and voice as an artist, deepening my commitment to storytelling through image-making.
With this foundation, my focus naturally evolved toward art direction and creative direction, where collaboration, storytelling, and concept development became central.
Most recently, I’ve worked in the music industry, leading brand identity, packaging, design, and marketing strategy for vinyl collector editions and standalone releases. Each project strengthened my ability to translate an artist’s self-expression into visuals and curate collector editions that connect fans more deeply with the artist and their legacy.
Now, I’m expanding into fashion, editorial, and art projects, shaping a multidisciplinary practice grounded in empathy, clarity, and storytelling.
SHAZMIN HUSSEIN
Like perfume, good design reveals itself in layers. It lingers in memory, unfolding with quiet depth and intention. Design is not only a solution but also an experience that carries beauty, meaning, and resonance.
I believe design should move people. It should create connections, evoke emotion, and leave behind something lasting. Colour, form, texture, and detail are not technical choices to me. They are the tools of storytelling, shaping how people feel and remember.
Whether on screen or in hand, design should be felt as much as it is seen. Its value comes from care, clarity, and imagination, and its strength is measured by its ability to endure.
Philosophy
Shaping the visual and emotional tone of a business, brand, or project from concept to execution. Core values and ideas are translated into cohesive visual systems that deliver clarity, consistency, and meaningful engagement across every touchpoint.
CREATIVE DIRECTION
Brand Identity Design, Collateral Design, Packaging Design, Research, Strategy, Naming, Tone of Voice
Translating concepts into clear, compelling visuals through composition, styling, and thoughtful design. Collaborating closely with photographers, designers, and artists to ensure the creative vision carries a strong narrative and visual impact.
ART DIRECTION
UX/UI
Digital product design that feels intuitive and visually compelling. Structured through a clear information hierarchy, user insight, and purposeful interaction.
E-commerce, UX Design, Wireframes, Mobile Design, App Design, Brand Sites, Email Marketing, Digital Audits
These artworks are embedded in a practice of introspection and spontaneity, merging figuration and abstraction through intuitive mark-making, vibrant colours, and symbolic florals. Influenced by personal memories, material exploration, and the ephemeral nature of paper, each piece captures a moment of openness. When viewed together, they create an evolving visual diary that is honest, bold, and deeply connected to the human experience.
painting
Rooted in painting, each illustration captures a distilled concept. Whether standing alone or integrated into objects, it maintains a balance between beauty and function.
Illustration
PHOTOGRAPHY
My photography spans street, fashion, and still life. Each image captures cinematic intimacy and mood through the use of natural light and considered composition. The work blends candid observation with an editorial sensibility.