WANG CHUNG
Creative Direction • Art Direction • Graphic Design • Writer • UX/UI • Package Design • Marketing
CLEAR LIGHT / DARK MATTER & MORE
I served as Art Director and Designer for multiple Wang Chung projects, including deluxe collector’s editions, CD releases, and vinyl reissues. My work included album cover design, curation of deluxe edition items, and maintaining a cohesive visual identity across all formats. I also provided creative direction for a lyric video, designed the premium pre-order COA card, and created a social media campaign ad to support the releases. Additionally, I developed the UX/UI for the website's pop-up modal, which announced pre-orders.
My goal throughout was to capture Wang Chung’s evolution by blending their nostalgic roots with a modern edge, creating visuals that honoured their legacy while resonating with new audiences.
