54•40 Reissue Art Direction

At SING Inc., I led the rebrand to align the company with its values of legacy, quality, and authenticity. The identity builds on a classic black-and-white foundation with blue accents to signal innovation, paired with a clean, structured typeface that conveys clarity and sophistication. I introduced the tagline ‘Own the Sound’ to reinforce blockchain-secured ownership across vinyl, CDs, digital files, and collector edition items. These elements extended across packaging, UX/UI, social media, and marketing, forming a cohesive system that bridged physical and digital touchpoints. This approach framed each artist’s legacy with clarity and amplified the artist’s presence.