INCLASSICS
Creative Direction • Art Direction • Branding • Package Design
Brand IDENTITY
I created and named InClassics as SING's archival sub-brand, designed as the historic catalogue counterpart to its contemporary identity. The series focuses on legendary artists, with releases like the Frank Sinatra deluxe edition designed to honour each legacy within a cohesive visual language. The typography remains consistent with SING, while the visual style leans toward a retro, archival feel with timeless design. The burnt orange accent colour replaces SING's blue, drawing from mid-century palettes popular during vinyl's golden age to evoke nostalgia. InClassics maintains SING's core values of legacy, quality, and authenticity, while reframing them through an archival lens.
LOGO ANATOMY
LOGO MARK
The logo mark is the iconographic representation of SING brand, evoking the stylized “in”
WORD MARK
The word mark is typographic expression of the name Classics and should always appear with logo mark
Together, the word mark and the logo mark make up the full InClassics logo.
LOGO
LOGO SYSTEM
PRIMARY COLOUR-WAYS
1. ON DARK
2. ON OFF-WHITE
SAFE SPACE - FULL LOGO
The full logo should always be surrounded by padding, distancing it from other elements. This padding should be at least half the height of the InClassics logo mark.
When pairing with another logo in association or in a list, the minimum safe space must be adhered to. The full logo should always be surrounded by padding, distancing it from other elements. This padding should be at least half the height of the InClassics logo mark.
When pairing with another logo in association or in a list, the minimum safe space must be adhered to.
The InClassics logo can be used across a variety of applications while staying true to the brand guidelines.
ADDITIONAL APPLICATIONS
ON IMAGES
When using the logo on top of an image, check for sufficient contrast between the logo and the background image. In most instances, using white or "Off-white" for the logo will help with contrast. Using a subtle dark overlay on the image will also help with legibility. This example obscures the image with "SING black" at 50% opacity.
ON INCLASSICS BRAND COLOURS
One can use "SING Black" or "Off-white" for the logo when using primary and secondary accents as background colors.
When using a background color that isn't a InClassics brand color (e.g. on a partner's website), the logo can appear in black or white.
ON ALL OTHER BACKGROUND COLOURS
In an ideal world, the InClassics logo always adheres to the brand guidelines for legibility and consistency. While not an extensive list, here are some issues to watch out for.
UNACCEPTABLE APPLICATIONS
COLOUR
“Burnt Orange”, “SING Black”, and “Off-white” are SING’s signature colours. “SING Black” and “Off-white” ostensibly work as black and white within the design system.
A - PRIMARIES
TINTS AND SHADES
Tints and shades provide a contrasting option to the respective colours.
B- SECONDARIES
“Warm Grey” is InClassics secondary colour
